
Why No Label?
We work with carefully selected manufacturing partners to bring you beautiful and quality timepieces, without unnecessary re-branding.
We continually screen our partners, and will drop them if their standards deteriorate.
That is why we can provide a One Year Warranty on all our watches, starting from 1 January 2020.
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No Branding Logos
We live in a society that is overly brand-conscious. Such a lifestyle often leads to conspicuous consumption - where people spend money they don't have, to buy things they don't need, to impress people they don't like. Why complicate matters?
We believe you do not need a brand logo to represent your values, your lifestyle or what you stand for. Hence, we removed all unnecessary branding logos from our watch dials. You are more than the brands you wear.
No Fancy Packaging
Many brands seek to distinguish themselves with costly advertising and fancy packaging. Do you really need a wooden lacquer box for that basic quartz watch? Probably not. Such frills add unnecessary costs in more ways than one. The elaborate packaging adds costs for production, materials, shipping and logistics, at the expense of the customer. Instead, we ship your items with basic, safe and efficient packaging. And pass on the cost savings to you.


Free Shipping
All our watches come with free shipping, no minimum order required. We keep our pricing simple and transparent, as things should be.
Shipping Guarantee
For the vast majority of times, our items are shipped to you without mishap. However, international shipping can sometimes be unpredictable. That is why if your item ever gets lost in the shipping process, we will send you a brand new replacement, at our expense. We bear the risk of missing shipments, so that you can shop with peace of mind.


One Year Warranty
We screen our manufacturing partners regularly, and wear the watches ourselves. Hence, we are able to provide a One Year Warranty against manufacturing defects in the movements of all our watches.
We bear the risk of malfunction, so you can shop with confidence.