Why No Label
No Branding Logos
We live in a society that is overly brand-conscious. Such a lifestyle often leads to conspicuous consumption - where people spend money they don't have, to buy things they don't need, to impress people they don't like. Why complicate matters?
We believe you do not need a brand logo to represent your values, your lifestyle or what you stand for. Hence, we removed all unnecessary branding logos from our watch dials. You are more than the brands you wear.
No Fancy Packaging
Many brands seek to distinguish themselves with costly advertising and fancy packaging. Do you really need a wooden lacquer box for that basic quartz watch? Probably not. Such frills add unnecessary costs in more ways than one. The elaborate packaging adds costs for production, materials, shipping and logistics, at the expense of the customer. Instead, we ship your items with basic, safe and efficient packaging. And pass on the cost savings to you.
All our watches come with free shipping, no minimum order required. We keep our pricing simple and transparent, as things should be.
We believe watches should be balanced, uncluttered, and within the reach of the everyday watch enthusiast. Hence, we strive to eliminate middlemen and other unnecessary costs. Our less-is-more attitude towards contemporary design is reflected in our collections as well as our business model. Great products, delivered straight to your doorstop, at a price you will agree to.